The problem:Faux fur prevents cruelty to animals but is harmful to the environment. It is widely made from polyester and acrylic and can take over 1,000 years to biodegrade. Faux fur contributes to microfibre pollution.

Our solution: Our fur is 100% biodegradable, while respecting animal welfare. It is made from sheared animal fibre (mohair) that is recovered from angora goats, the same way wool from sheep. Our fur fibres are trapped in 100% cotton backing fabric. This means that unlike traditional fur, there is no need to use animal skin. We are working to switch the conventional cotton backing to 100% GOTS certified organic cotton.