KATHARINE HAMNETT’S BEACHWEAR COLLECTION FOR YOOXYGEN | by yoox.com | 2010

Exclusively for YOOXYGEN, the first Katharine Hamnett Beachwear Collection, created by the British designer famous for her ecological awareness.

A collection of bathing suits and beach accessories made from organic, renewable materials, in complete respect for the environment and the sea. Glamour, yes; but eco-friendly as well! In an exclusive interview with The New Yooxer, the designer reveals her precepts of “glamour consciousness”, how shopping can actually become a way of doing good, helping to promote a green lifestyle — not just in terms of what goes in your closet, but in small, everyday actions. The capsule collection is made up of 14 exclusive pieces featuring the slogan “SAVE THE SEA”: one-piece swimsuits and bikinis for her as well as swimwear for him, beach towels and handmade, fabric tote bags.

The style of the collection is inspired by the chic icons and divas of the ’50s and ’60s: the one-piece Marlene Dietrich swimsuit, the polka-dot Ursula Andress bikini, the Rita Hayworth short jumpsuit, the Ernest Hemingway shorts. Katharine became famous in the 1980s for having launched positive environmental messages, for taking action in combating climate change and problems of pollution. Wearing “out loud” the slogan “SAVE THE SEA” is a way to launch a clear message with regards to the seas and oceans, which are currently at risk thanks to over-fishing, pollution, and bad habits. “I called this collection SAVE THE SEA, as the sea we all love is dying. It’s important as consumers and people with the right to vote to be aware of the facts so we can do whatever is possible to save it.”

Katharine Hamnett, internationally known designer, is also the winner of the prestigious Designer of the Year award and voted Britain’s n.1 ethical hero, has being campaigning on ethical and environmental issues since 1980′s. Katharine Hamnett supports the EJF Enviromental Justice Foundation’s Pirate Fishing Campaign against illegal fishing.

HOW TO BE A FASHION REVOLUTIONARY

On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. Thats when Fashion Revolution started.

Your voice can change everything.

Since Fashion Revolution started, people from all over the world have used their voice and their power to tell brands that things must change. And it’s working. The industry is starting to change.More brands are being open about where their clothes are made. More manufacturers are making their factories safer. More producers are being seen and heard.

But the story is far from over. We are only just getting started. We can’t stop until every garment worker who makes the clothes we love is seen, heard, paid properly and working in safe conditions. Your voice does make a difference. We need to make this Fashion Revolution Week bigger and bolder than ever before. Ask brands #whomademyclothes?

The full guideline of HOW TO BE A FASHION REVOLUTIONARY